Why Concrete
Why Concrete
Concrete is more than just a building material.
Elemental. Elegant. Enduring.
Today, we cycle through products at an ever-increasing rate, whether because of new trends or to replace poor quality designs. Gone are the days people would treasure items for a lifetime and even pass them on for generations. Our mission is to revive this tradition with a modern twist, bringing you timeless pieces that you will want to keep around for years to come.
We believe that concrete is the perfect medium for our mission, so we have brought together some of the world's most talented designers, artisans, and studios to showcase the best of concrete design, from functional high-end accessories to modern home decor. Every piece is handcrafted in a meticulous process, making each a one-of-a-kind find.
Reinterpreting Concrete
A Different Take on Civilization's Foundation
Over millennia, concrete has helped human civilizations through incredible advancements. Today, modern concrete is typically associated with brutalist urban landscapes or iconic architectural designs. However, through expert craftsmanship, this material can be molded into beautifully intricate shapes while retaining its timeless character.
A Father-Son Idea
Born in a Proverbial Chicago Basement
Inspired by the architectural beauty of the city of Chicago along with their passion for Scandinavian design, the father-son duo Mario and Roberto Guagnelli decided to make their concrete dreams a reality.
EXPERTLY HANDCRAFTED
A Unique Artistic Medium
Concrete offers a stroke of individuality in today's age of mass production and homogeneous design. Each piece in our store is designed and handcrafted by our family of design studios. They work passionately to produce beautiful and enduring works of art out of a surprisingly temperamental material. No two pieces are the same, aging and growing their own patina over time.
