Why Concrete
Why Concrete
Concrete is more than just a building material.
Elemental. Elegant. Enduring.
We aren’t building bridges or cinder blocks. We’re building on an idea. Born from a mixture of cement and aggregate, yet totally unique in form and function.
At IntoConcrete we are creating a global movement, of a small, but growing community of concrete artisans and designers. We invite you to explore and share in our collaborative spirit of passion and knowledge for exceptionally crafted, premium, stylish concrete products.
Join us on our journey as we feature transformational designs in concrete and celebrate their untold stories.
Reinterpreting Concrete
A Different Take on Civilization's Foundation
Over millennia, concrete has helped human civilizations through incredible advancements. Today, modern concrete is typically associated with brutalist urban landscapes or iconic architectural designs. However, through expert craftsmanship, this material can be molded into beautifully intricate shapes while retaining its timeless character.
A Father-Son Idea
Born in a Proverbial Chicago Basement
Inspired by the architectural beauty of the city of Chicago along with their passion for Scandinavian design, the father-son duo Mario and Roberto Guagnelli decided to make their concrete dreams a reality.
EXPERTLY HANDCRAFTED
A Unique Artistic Medium
Concrete offers a stroke of individuality in today's age of mass production and homogeneous design. Each piece in our store is designed and handcrafted by our family of design studios. They work passionately to produce beautiful and enduring works of art out of a surprisingly temperamental material. No two pieces are the same, aging and growing their own patina over time.
